We're a team of experienced marketing, advertising, communication, and brand strategy experts with over a decade of experience providing stellar service to B2B and B2C brands. Our approach is a mix of creativity, innovation, and results-oriented solutions.
From traditional to digital marketing campaigns, PR, content marketing, we provide a complete suite of strategic marketing, digital and media relations services to meet your objectives.
We firmly believe that each brand has a unique story to tell, and it is our responsibility to assist in conveying it in the most creative and engaging way.
A successful strategy is one that is constantly evolving. With over a decade of experience, we have developed and implemented strategies for businesses across various industries.
We focus on converting online presences into tools for business growth, providing clients with a complete digital plan and results-driven strategies to maximize return on investment.
TheEBConcept Podcast
The Role of Audience Knowledge in Brand Communication
Episode
#4
Oluwayemisi Adebayo, Mr Fola Daniel (PR & Communication Expert)
Why New and Medium-Sized Businesses Can’t Afford to Miss This Black Friday Marketing Opportunity
Black Friday is more than just a day of shopping: it’s a pivotal business event that drives significant sales and brand visibility every year. Originating in the United States, Black Friday marks the beginning of the holiday shopping season, with retailers offering substantial discounts to kickstart the festive sales period. Globally, businesses see a massive surge in consumer spending, with sales increasing by an average of 20-30% compared to regular days. For new and medium-sized businesses with 10-30 staff, Black Friday presents an unparalleled opportunity to boost visibility, attract new customers, and gain a competitive edge in the market. At The EBConcept, we’re making it even easier for new and medium-sized businesses to leverage Black Friday with an exclusive offer. When you subscribe to our Marketing Packages for two months or more, you’ll receive an additional month free to supercharge your campaigns. This deal is crafted specifically for businesses like yours because we understand the unique challenges you face in a competitive landscape.
Advertising on Social Media: Choosing the Best Platform for Your Brand
Social media is one of the most powerful tools for brands today, but with so many platforms out there Facebook, Instagram, TikTok, LinkedIn, X and more. It can be tough to figure out which one is the best fit for your brand. Choosing the right platform is key to making sure your advertising messages are reaching your target audience effectively.
The Role of Market Research in Identifying Your Ideal Customer
The Role of Market Research in Identifying Your Ideal Customer Understanding your ideal customer is paramount when making business decisions. . Market research is the tool that can unlock this understanding, offering insights that are critical for the success of any business. If you're a startup entrepreneur, a seasoned business owner, or a CEO of a large organization, knowing who your customers are, what they want, and how they behave is essential
From Clicks to Conversions: 5 Ways to Craft Compelling Calls-to-Action for Your Brand.
Gaining likes and comments may increase a brand's visibility, but true success comes from converting these conversations into meaningful actions. Every brand wants revenue growth, regardless of how many likes or comments they receive. This is why converting clicks into meaningful actions is critical to the success of any brand. It is the foundation of all effective marketing campaigns and also the secret element that converts inactive viewers
The success of your business hinges on understanding who your ideal audience is and how to reach them effectively. Many entrepreneurs struggle with this crucial aspect, which can lead to wasted resources